People-centered innovation
Peopledesign is a leading national strategic design consultancy. We help businesses find, communicate, and deliver new sources of value. Our proprietary method helps our clients who are often in an inflection point in their business or industry.

At Peopledesign, we

1. Frame problems: We help businesses that are stuck define a way forward.
2. Discover innovation opportunities: We help businesses get focused by identifying and communicating new value propositions
3. Optimize brand experiences: We help businesses build and improve brand experiences

Our work often starts with a client question like: “We think we have a new opportunity…”,  “Who should we be?”, or “We’ve reached a tipping point!”

Synopsis
We live in a time of unprecedented change. As we transition from an industrial economy to a knowledge economy, organizations of all kinds must adapt to the changing needs of the people they serve to remain vital. People – customers – may know what they want, but they often don’t know what they need. The same can be said for many companies, for they often don’t really know what their customers need — especially in an era where the logic of entire industries has been toppled.

The status quo is easier, but on the Titanic, the status quo is dangerous. Doing the same thing and expecting the a different result is the the definition of insanity. The world is changing – so must you. If you’re already in transition, you may desire a higher performance or a competitive edge, but how?

Unfortunately, too often change only occurs under great distress – an emergency. Often by then, it’s too late. Sometimes, change comes from an epiphany – a good idea at the right time. This can work but it’s not sustainable.

Our method is a system of continuous innovation. We seek clients who are leaders with a strong vision about the future, or are interested in partnering with a firm who can help them to achieve it.

Owners
Peopledesign is owned by Kevin Budelmann and Yang Kim, who are building an extraordinary team of talented strategists, designers, writers, developers, and managers. Kevin and Yang are industry leaders who regularly speak and write on design and business innovation.

Recognition
We’d like to think our work speaks for itself, but it’s also been recognized by many organizations including Inc., Fast Company’s Fastco design blog, Dwell online,  most leading design publications, and even the Encyclopedia Britannica.