Stepbrands

Stepbrands    

By Kelly

A few days every week, I spend my time with a fantastic young person who constantly helps me reframe the way I view the world. Whether we’re practicing superhero powers or spelling words, I am constantly amazed by how wholly we have accepted each other into our lives.We are, in a way, stepparents to the brands we help build at Peopledesign. More

Flexible, relevant, social

Flexible, relevant, social    

By Curt

Like many people who read our blog, I am interested in art as well as design. In fact, I cross back and forth between both worlds on a daily basis. Literally. More

Brand blitz!

Brand blitz!    

By Kevin

Seems like we’ve got a lot of brand identities being announced this week, so let me provide a summary if you’re not keeping up. More

Starbucks Ripple

Starbucks Ripple    

By Kevin

Last week, Starbucks announced that they were changing its logo from the familiar green circle to the somewhat less familiar siren in the middle of the circle. The mark is still green, but they’ve lost the circular type. More

Letting Go

Letting Go    

By Curt

The go-to image when you think of “letting go” probably involves parents dropping off their kids on the first day of school. Most of us were part of that experience as kids, some of us as parents. The work we do at Peopledesign sometimes aligns us with the third party in this scenario: the school. More

Band as brand

Band as brand    

By Michele

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

Transformation and identity

Transformation and identity    

By Kevin

I’ve been thinking about designing identities lately. First because Yang and I have been asked to write a book for Rockport to be called Brand Identity Essentials, which will be published in 2010. Second because the studio has been working on several new names and logos for various clients, which naturally brings these issue to the fore. More

Brand is not a garnish

Brand is not a garnish    

By Kevin

Everyone talks about branding, but only the best leaders are willing to address the real issue. More

Thoughts on the ArtPrize

Thoughts on the ArtPrize    

By Scott

The logo People Design designed for the ArtPrize strives to reach all these audiences. Calder’s La Grande Vitesse is a familiar symbol of Grand Rapids, a city that values public sculpture as an important part of its civic identity. Turned on its side and coupled with the letter form of a large A, the two create a symbolic equivalence. More

Release 2.0

Release 2.0    

By Kevin

When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More

RSS feedRSS feed