Design research revisited

Design research revisited    

By Curt

We spend a lot of time in front of clients. When we get a chance to sit in the audience and let other researchers and designers talk, it’s a welcome change of pace. Exposure to new models, new tools, and new ideas is one way we keep our work fresh and our thinking current. More

Squishy wheels work best

Squishy wheels work best    

By Yang

Yang and Bruno recreate the BMW Z4 commercial with toy cars. More

5 lessons in business innovation

5 lessons in business innovation    

By Kevin

Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts. More

The value of networking with customers

The value of networking with customers    

By Curt

The Fulton Street Farmer’s Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they’d share stories about a time when the local open-air market was the center of commerce in our community. That’s no longer the case, of course. More

The patient is not the customer

The patient is not the customer    

By Julie

I’ve been lurking in the halls of medicine lately. This time not for pay, and not for kicks. I’ve been a patient. More

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