Empathy, strategy, realization

Empathy, strategy, realization    

By Curt

Our method is how we make a difference.Usually it’s illustrated in three concentric circles,  drawn by Kevin or Chris on the whiteboards in our conference room, or in the conference rooms of potential clients. More

Web Waves

Web Waves    

We’ve been in the web game since our inception almost 15 years ago. In that time we’ve experienced several big technology waves, best explained this informational video by friend of the world, Ze Frank:   More

Innovate to the best of your ability

Innovate to the best of your ability    

The concept of personality types has become conventional wisdom. As a culture, we seem to accept the fact that no single person can be competent at all types of tasks. Using the Meyers Briggs Type Indicator, a person categorized as INFP should probably not be asked to take on a position that requires purely fact-based judgments. More

Brand is not a garnish

Brand is not a garnish    

Everyone talks about branding, but only the best leaders are willing to address the real issue. More

Marketing to people

Marketing to people    

I’ve attended two learning sessions recently that reflect a clear trend in marketing practice, and also, happily enough, reinforce our work in building great customer experiences. More

Singing new songs

Singing new songs    

Did you catch Kevin and Yang in Rapid Growth? More

5 lessons in business innovation

5 lessons in business innovation    

Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts. More

Release 2.0

Release 2.0    

When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More

Looking Ahead: The Benefits of Annual Planning

Looking Ahead: The Benefits of Annual Planning    

When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time! I love pulling up my spreadsheets, tucking my calculator by my side, and digging in. Seriously. Yesterday I laid out an annual plan for one of our best clients. More

The value of networking with customers

The value of networking with customers    

By Curt

The Fulton Street Farmer’s Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they’d share stories about a time when the local open-air market was the center of commerce in our community. That’s no longer the case, of course. More